From manufacturing and sourcing to branding and execution, we create tailored FMCG solutions that move at high speed.
Plug us in where it counts. Full end-to-end or a single step in the chain.
Backed by 75 years of experience and trusted by Australia’s leading retailers.
Flexible Retail Partnerships
From Concept to Shelf
From manufacturing and sourcing to branding and execution, we create tailored FMCG solutions that move at high speed.
Plug us in where it counts. Full end-to-end or a single step in the chain.
Backed by 75 years of experience and trusted by Australia’s leading retailers.
Flexible Retail Partnerships
From Concept to Shelf
ABOUT US
CoCreate Brands
CoCreate is a retailer-led solutions business that delivers what retailers need, whether that’s manufacturing, sourcing, brand building, or all three.
We offer both full-service, end-to-end partnerships and modular services that plug into any part of the FMCG value chain.
From concept to shelf, we enable retailers to move quickly, confidently, and competitively.
OUR VISION
To be the trusted partner for retailers in shaping exceptional consumer experiences through unique and collaborative brand development.
OUR CAPABILITIES
Manufacturing Solutions
Establishing dedicated facilities to meet product requirements, whether temporary capacity or long-term infrastructure.
Sourcing & Product Development
Leveraging global networks to procure quality ingredients and develop margin-conscious product solutions.
Brand Building
Creating compelling brands, from naming and identity to shopper strategy, launch, and media execution.
Flexible Models
Choose end-to-end support or let us plug in where you need us most.
Speed, Agility, Quality
& Creativity
Our agile approach allows us to adapt quickly to market trends and deliver high-quality products through our deep sourcing networks.
With CoCreate, you get speed, efficiency, and exceptional creativity, all working together to bring your brand to the forefront.
OUR VISION
To be the trusted partner for retailers in shaping exceptional consumer experiences through unique and collaborative brand development.
CASE STUDIES
Manufacturing
Local Capsule Manufacturing
When a major Australian retailer needed a cost-effective, high-quality capsule coffee solution with secure local supply, CoCreate responded by establishing a dedicated Australian capsule manufacturing facility, supported by long-term capital investment agreements. The result was a sovereign, vertically integrated supply chain that enhanced cost efficiency, availability, quality, and control in a key strategic category.
Queen Victoria Tea
Retailer Co-Development
Developed in close partnership with Coles to fill a clear white-space opportunity, Queen Victoria Tea was built from the ground up. We led the entire process from brand identity and packaging to product sourcing and go-to-market strategy, launching a nationally exclusive brand that quickly grew to number two in the category.
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Santa Vittoria
Turning Disruption into Innovation
When our 50-year distribution partnership with San Pellegrino ended, we turned disruption into opportunity. Santa Vittoria was developed as a premium sparkling water brand, leveraging our global supply chain and deep category expertise. Nearly 30 years on, it’s a trusted name across retail and foodservice and a blueprint for building enduring brand value.
Nutino
Challenger brand
In response to a retailer’s request to launch a credible challenger in the hazelnut spreads category, we developed Nutino, a VFB-owned brand that delivered quality, margin, and differentiation. Launched at speed, Nutino broke through in a consolidated, low-energy category, proving that with the right brand and product strategy, even flat, legacy categories can be reawakened.
CASE STUDY
Manufacturing
Local Capsule Manufacturing
When a major Australian retailer needed a cost-effective, high-quality capsule coffee solution with secure local supply, CoCreate responded by establishing a dedicated Australian capsule manufacturing facility, supported by long-term capital investment agreements. The result was a sovereign, vertically integrated supply chain that enhanced cost efficiency, availability, quality, and control in a key strategic category.
CASE STUDY
Queen Victoria Tea
Retailer Co-Development
Developed in close partnership with Coles to fill a clear white-space opportunity, Queen Victoria Tea was built from the ground up. We led the entire process from brand identity and packaging to product sourcing and go-to-market strategy, launching a nationally exclusive brand that quickly grew to number two in the category.
CASE STUDY
Santa Vittoria
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Turning Disruption into Innovation
When our 50-year distribution partnership with San Pellegrino ended, we turned disruption into opportunity. Santa Vittoria was developed as a premium sparkling water brand, leveraging our global supply chain and deep category expertise. Nearly 30 years on, it’s a trusted name across retail and foodservice and a blueprint for building enduring brand value.
CASE STUDY
Nutino
Challenger brand
In response to a retailer’s request to launch a credible challenger in the hazelnut spreads category, we developed Nutino, a VFB-owned brand that delivered quality, margin, and differentiation. Launched at speed, Nutino broke through in a consolidated, low-energy category, proving that with the right brand and product strategy, even flat, legacy categories can be reawakened.
WHY PARTNER WITH US
Speed
We deliver agile timelines that take concepts from idea to shelf swiftly, ensuring fast market entry and responsiveness.
Agility
Our solutions are customized to retailer needs, fill category gaps, and leverage shopper insights for maximum relevance.
Quality
Access to premium ingredients and top-tier manufacturing guarantees products meet the highest standards.
Creativity
We apply trend-led thinking and develop world-class campaigns that resonate with consumers and drive engagement.
Collaboration
We apply trend-led thinking and develop world-class campaigns that resonate with consumers and drive engagement.
FEATURED WORK
Partner With Us
We work with leading retailers to solve problems, fill gaps, and build the next generation of FMCG products.
Let’s talk about what you need and how we can help you realise it.